Market research from Euromonitor. Reports on consumer markets around the world. Use the browse reports option to browse by industry or country. We especially recommend the Consumer Lifestyles reports, which give detailed information on consumer demographics in over 70 countries. Passport also contains summary statistics on consumer products in the menu search
Reports on marketing through sports and to sports fans.
Market research on U.S. consumer markets.
You must create an account to save sections of reports. Only uchicago.edu or chicagobooth.edu will be accepted.
SMA is a single resource for analytics of sports marketing trends, brand preferences, general media habits, sponsorship, social media, fantasy, eSports, participation, and sports equipment and footwear. We feature wide-ranging resources tailored to meet specific needs of sports teams, media, leagues, agencies, manufacturers, retailers and sports educational institutions.
Provided by the US Department of Education, this tool breaks down revenue and expense data by individual men's and women's sports at over 2000 universities and colleges in the U.S. Entire data collections can be downloaded as an Excel or SPSS file.
Especially good for statistics on sporting goods and outdoor activities
Statista collects data from a broad range of government and commercial sources. Data can be downloaded in Excel or pre-formatted for PowerPoint. Statista also includes reports from market research companies.
Trade Associations
There are also trade associations for specific sports or sporting goods. Use the Encyclopedia of Associations to locate them. It is included in the Gale Ready Reference Shelf.
Article database that indexes academic journals, trade publications, newspapers and magazines in business and economics. Full text is often available. Use the FindIt links to locate full text of articles that are not included in the database.
Article database that includes trade publications, academic journals, industry profiles, country information and company profiles, which include SWOT analyses. Full text is often available.
Use the FindIt links to locate full text of articles that are not included in the database.
Provides access to global news and business information, including local newspapers, same-day newswires, company reports, and media programs. Content is available in many different languages, including Chinese, French, German, Japanese and Russian. Stock data and indices are available for 5 years.