Article Databases
Most major marketing and advertising trade journals are available in one or more of these databases.
Use the Ejournals database to locate specific titles.
- Ejournals DatabaseSearch for journal titles to locate online access
- ABI/INFORM
- Business Source Complete
- Factiva
Reference Sources
- Market Share ReporterCollects market share information from articles, trade groups and other sources.
Find copies in the Library - Marketing books from ebrary
- Dictionary of Business and ManagementSearchable online reference work
- New Strategist PublicationsPrint sources of data on consumer market segments
Find in the Library - The Elgar Companion to Consumer Research and Economic Psychology
|
 Jeffry Archer Paul Belloni Greg Fleming Links: Profile & Guides Chat:: |
Loading...
