Library Guides: BUSN 38702 81: Choice Architecture in Practice: Market Research

Key Resources

These resources focus primarily on consumer markets.

Mintel Academic This link opens in a new window
Market research on U.S. consumer markets.
You must create an account to save sections of reports. Only uchicago.edu or chicagobooth.edu will be accepted.
Passport (Euromonitor) This link opens in a new window
Market research from Euromonitor
Market research from Euromonitor. Reports on consumer markets around the world. Use the browse reports option to browse by industry or country. We especially recommend the Consumer Lifestyles reports, which give detailed information on consumer demographics in over 70 countries. Passport also contains summary statistics on consumer products in the menu search
IBISWorld This link opens in a new window
IBISWorld reports cover the broadest range of industries, but has less detail than other providers
IBISWorld has market research and analysis on over 700 industries.
BCC Research This link opens in a new window
Covers industrial and technology markets, including health sciences and manufacturing.
BCC publishes market research reports on materials, technology, life sciences and energy.
Statista This link opens in a new window
Statistics and some market reports.
Statista collects data from a broad range of government and commercial sources. Data can be downloaded in Excel or pre-formatted for PowerPoint. Statista also includes reports from market research companies.
Statista Global Consumer Survey This link opens in a new window
Consumer demographics from 28 countries.

Click on "Browse the Global Consumer Survey" to access the database.
Consumer demographics from 34 countries, including easy cross-tabulations.
RKMA Market Research Handbooks This link opens in a new window
Richard K. Miller & Associates (RKMA), founded in 1972, publishes handbooks focused
on marketing and the consumer marketplace. With over 30,000 copies in print, RKMA
ranks as one of the country's largest market research publishers.
RKMA established itself as a leading market analyst and futurist firm in the early 1980s
with its research on advanced computing. The forecasts of Richard Miller, founder and
president of the firm, on the commercialization of computer graphics, real-time supply
chain management, industrial automation, and other emerging technologies were
amazingly accurate. RKMA first wrote about the Internet (then called Arpanet) in 1984.
Consumer Brand Analytics This link opens in a new window
Consumer demographics in 19 core product categories
CBA/Consumer Brand Analytics is a consumer study of brand preferences and related data for over 200 brands in 19 consumer brand product categories. The survey was conducted online in October-November 2017 among a representative panel of U.S. consumers age 13 or older. A total of 5,008 respondents completed the survey.
Sports Market Analytics This link opens in a new window
Covers all aspects of spectator and participatory sports
SMA is a single resource for analytics of sports marketing trends, brand preferences, general media habits, sponsorship, social media, fantasy, eSports, participation, and sports equipment and footwear. We feature wide-ranging resources tailored to meet specific needs of sports teams, media, leagues, agencies, manufacturers, retailers and sports educational institutions.